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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Unique Conversions, Event Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Single Clicks, Sent Date = 3 days

2. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.

3. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <!-- and -->
B) <comment> and </comment>
C) <<-- !~ -->
D) <#-- and -->

4. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <document="${//all content/. . /acme_marquee.htm}">
B) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

5. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
C) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

Solutions: