Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

• A. products that were browsed/viewed, where no additional event takes place
• B. search strings entered into a website more than twice
• C. pages that were marked as favorite
• D. products that were purchased
• E. products added to a shopping cart, where no additional event takes place

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

• A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
• B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
• C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
• D. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

• A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
• B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
• C. You can only modify profile lists used for mobile campaigns through Connect uploads.
• D. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

• A. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
• B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
• C. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
• D. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

• A. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
• B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
• C. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
• D. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.