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Facebook Certified Community Manager Sample Questions:

1. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Create a poll in the community to ask whether new guiding principles should be introduced
C) Create and schedule content to reinforce the guiding principles of the community
D) Use the decline with feedback tool to remind people of the group rules they have violated

2. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The agreed result from a recent poll stating that each community manager will use their initials
B) The personal profiles of each community manager to make it clear who is replying
C) A company-branded profile used by all community managers with each reply signed by name
D) The approach that the team agreed upon and the company approved

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Survey community members for their most frequently asked questions about content themes.
B) Ask community members to share their most memorable community posts.
C) Research popular content themes that may be relevant to the community.
D) Review data for insights into high-performing content in the community.

4. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Ask each regional manager to submit an individual report, then merge those into one report
D) Hold a daily meeting with the full team to track progress for each region

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The video post should be promoted with ads if the primary goal is engagement
B) The picture post is the most successful if reach is more important than engagement
C) The link post should be promoted with ads if the primary goal is reach
D) The link and video post garnered more awareness than the picture post

Solutions: