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CIMA Managing Finance in a Digital World Sample Questions:

1. Unclear cost and profit responsibilities can be a feature of which type of organisational structure?

A) Matrix
B) Divisional
C) Functional
D) Geographical

2. Which of the following are the primary objectives of a commercial organisation?
Select ALL that apply.

A) Maximise trading performance
B) Ensure continued employment for staff
C) Ensure compliance with tax legislation
D) Ensure going concern status
E) Protect the environment
F) Maximise shareholder wealth

3. Company XYZ has just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would be most suitable at the time of the product's launch?

A) Captive pricing
B) Cost-plus pricing
C) Skim pricing
D) Penetration pricing

4. The marketing environment includes political, economic, social, technological, ecological and legal factors affecting marketing (PESTEL). Select THREE examples of economic factors.

A) New ways of distribution
B) Social mobility
C) The rate of inflation
D) Consumers' propensity to save
E) Interest rates
F) The introduction of new legislation relating to business tax

5. Which THREE of the following features are likely to indicate that an organisation is following the marketing concept as a business philosophy?

A) Marketing as a management process
B) Competitive pricing policies
C) Market research
D) Imaginative promotional campaigns
E) Production cost controls and regular process reviews
F) Customer satisfaction surveys

Solutions: