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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Automation tools
|
| Topic 2: Data Management | - Data structures
|
| Topic 3: Tracking & Reporting | - Performance analysis
|
| Topic 4: Content Creation | - Content Builder usage
|
| Topic 5: Email Marketing Fundamentals | - Email marketing concepts
|
Salesforce Email Essentials (EEB101) Sample Questions:
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?
- A. Shared Portfolio Items
- B. Shared Emails
- C. Shared Publication Lists
- D. Shared Data Extensions
Correct Answer: C 🗳️
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an import using the Import Wizard in Automation Studio
- B. Create an Import Activity to use in a workflow in Automation Studio
- C. Create an import using the Import Wizard in the Email Application
- D. Create an Import Activity and execute it manually
Correct Answer: B 🗳️
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?
- A. Export both data extensions and import into a new data extension.
- B. Build a Group based on a Data Filter to combine the two data extensions.
- C. Create a Filter Activity in Automation Studio to combine the two data extensions.
- D. Populate a data extension using an SQL Query Activity in Automation Studio.
Correct Answer: A 🗳️
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
- A. The email body presents the transactional content prior to any commercial content.
- B. The email confirms a transaction between the recipient and sender.
- C. The subject line contains a promotion to entice the recipient.
- D. The email body presents any commercial content prior to the transactional content.
- E. The subject line is transactional in nature and non-promotional.
Correct Answer: A,B,E 🗳️
What are the ways that data can be imported into the marketing cloud? (Choose 3)
- A. Query Activity
- B. Import Activity
- C. Import Wizard
- D. API
Correct Answer: B,C,D 🗳️
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