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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

2. LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A) Low click rates encourage the user to optimize content or link placement in other email sends.
B) High open rates indicates that prospects are interacting with the content.
C) High click rates indicates that the email subject line should be the focus of the email content.
D) Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

3. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

A) The metrics would be attributed to Email Template B.
B) An email template's metrics do not change after the template is used one time.
C) Email Template A should have been deleted after creating the copy.
D) The user should have made Email Template A the primary template.

4. What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A) Updating a formula field in Salesforce
B) Opening a one to one email
C) Updating a field on a Contact record that does not have an email address
D) Making field changes to a Lead or Contact record

5. You want to track prospects that click on a banner ad. What do you use?

A) Lead scoring and grading
B) Completion actions
C) Customer redirect
D) Page actions

Solutions: