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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Scoring & Grading
|
| Administration & Governance | - User Management
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Reporting & Analytics | - Engagement Metrics
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Correct Answer: D 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. Low click rates encourage the user to optimize content or link placement in other email sends.
- B. High open rates indicates that prospects are interacting with the content.
- C. High click rates indicates that the email subject line should be the focus of the email content.
- D. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
- A. The metrics would be attributed to Email Template B.
- B. An email template's metrics do not change after the template is used one time.
- C. Email Template A should have been deleted after creating the copy.
- D. The user should have made Email Template A the primary template.
Correct Answer: A 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
- A. Updating a formula field in Salesforce
- B. Opening a one to one email
- C. Updating a field on a Contact record that does not have an email address
- D. Making field changes to a Lead or Contact record
Correct Answer: D 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
You want to track prospects that click on a banner ad. What do you use?
- A. Lead scoring and grading
- B. Completion actions
- C. Customer redirect
- D. Page actions
Correct Answer: C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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