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Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Configure and install data models (data extensions, shared data extensions, contact model).
- Create dynamic and customized marketing resources using different scripting languages.
- Works with clients and platform data (SQL, views, sending registration).
- Explain the management of subscriptions.
- Work and solve scenarios using the REST and SOAP API.
- Configure data import.
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Enter the basic SQL, including join instructions.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Modeling | 16% | - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Design and implement data models using Data Extensions - Define contact data structure and contact key |
| Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering - Use contact model concepts effectively |
| AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code |
| Marketing Cloud APIs | 20% | - Create and manage API integrations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Work with API endpoints for data operations |
| Platform Architecture | 15% | - Create and manage CloudPages - Build automations in Automation Studio - Implement triggered send architectures - Configure and use Query Activities - Design solutions using Journey Builder |
| Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies |
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