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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Create reports of email tracking data.
- Build relational data models.
- Build complex email automations.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Send emails using email application sending methods.
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies |
| Topic 2: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs |
| Topic 3: Marketing Automation | 26% | - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution |
| Topic 4: Subscriber and Data Management | 26% | - Configure Contact Builder and Audience Builder - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) |
| Topic 5: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
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