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HP HP2-B85 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Customer Needs & Sales Process | 25% | - Matching solutions to customer requirements - Understanding customer business challenges - Imaging and printing assessment methodology |
| Technology & Benefits | 20% | - Printing technologies and specifications - Energy efficiency and environmental features - Security and manageability features |
| Solutions & Applications | 15% | - Supplies and service options - Horizontal and vertical industry use cases - Document workflow and software solutions |
| Competitive Positioning | 10% | - Value proposition and ROI communication - HP differentiators vs competitors |
| HP Imaging and Printing Portfolio | 30% | - Inkjet and LaserJet product families - Large format and production printing - MFP and digital sending solutions |
HP Imaging and Printing Sales Fundamentals Sample Questions:
Why are many marketing pages now being printed in-house, rather than being outsourced to print shops?
- A. Commercial print shops do not want these kinds of jobs.
- B. Fewer commercial print shops exist today.
- C. Newer color printers produce low-cost, high quality output.
- D. Today's workers are more creative.
Correct Answer: C 🗳️
What are the advantages of in-house color printing compared to color printing that is outsourced to a print shop? (Select three.)
- A. It is simple to add metallic toners and embossing when printing in-house.
- B. It is easier to target specific customers in personalized ways.
- C. Smaller quantities of documents can be printed as needed.
- D. It is inexpensive and easy to do complex document finishing in-house.
- E. Since customer and market data is static, large numbers of documents can be printed.
- F. Printing can be done quickly since there is no set-up or lead time required.
Correct Answer: B,C,F 🗳️
What does an HP Color LaserJet provide that makes the Total Cost of Ownership (TCO) lower than that of competitors?
- A. consumables' refilling capabilities
- B. fewer replacement parts and long-life consumables
- C. standard finishing capabilities
- D. the cheapest base price
Correct Answer: B 🗳️
Which statement is correct?
- A. HP offers a mix of new and refilled cartridges to give customers the choice between high quality and lower prices.
- B. HP produces All-in-One LaserJet cartridges because they are easy to use and provide consistently high print quality.
- C. Third-party refilled and remanufactured cartridges are all produced in the same HP manufacturing plant.
- D. HP only produces printers with refillable, modular toner systems to provide lowest cost per page (cpp).
Correct Answer: B 🗳️
Which two vertical applications are the most important for small and medium business customers?
- A. ERP and CRM
- B. HP Web Jetadmin and PaperPort
- C. cost control and web site administration
- D. DIY/in-house marketing and document workflow
Correct Answer: C 🗳️
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