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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Create and Execute Marketing Campaigns | 25% | - Automate workflows and customer journeys - Design multi-channel campaigns - Manage email marketing and templates |
| Topic 2: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Topic 3: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Topic 4: Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Topic 5: Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. How can you prevent users from downloading the files that are stored in a library?
A) Turn on the Restrict download option when creating the library.
B) Turn on the Restrict download option for each file in the library.
C) Turn off download permissions for each file in the library for all users.
D) Turn off download permissions for the library for all users.
2. You plan to add a Power BI widget to your Microsoft Dynamics Marketing home page.
Where can you store the workbook for the widget?
A) Microsoft Dynamics CRM
B) File Manager
C) a local instance of Microsoft SQL Server
D) a Microsoft SharePoint document library
3. Which two one-click tasks can you create in a default Microsoft Dynamics Marketing project? Each correct answer presents a complete solution.
A) Sent Proposal
B) Qualified Lead
C) Scheduled Appointment
D) Routed Proof
4. You need to display only PDF files in File Manager. What should you do?
A) Perform a search for the term pdf
B) Perform a search for the term .pdf.
C) Filter files by asset type.
D) Filter files by type.
5. You are creating a media outlet.
What type of media outlet can you create?
A) advertisement
B) list
C) booking
D) campaign
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B,D | Question # 4 Answer: B | Question # 5 Answer: B |
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