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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Automation tools
|
| Topic 2: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 3: Content Creation | - Content Builder usage
|
| Topic 4: Data Management | - Data structures
|
| Topic 5: Tracking & Reporting | - Performance analysis
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center. How can this be accomplished? (Choose 2)
A) Set a custom maximum length of six
B) Select the data type as Text
C) Create restricted values
D) Select the attribute as required
2. What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)
A) Link the GIF to a video
B) Automate your post-message
C) Use styled alt tag and background color
D) Animated Gifs
E) Honor opt-requests promptly
F) Be aware of size of e-mail, be brief.
3. A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?
A) Choose the appropriate date format
B) Map the attributes in the file
C) Select the delimiting character
D) Name the new import definition
4. When does the validation of email address occur when using a data extension?
A) Done when subscriber updates profile in the profile center
B) Done when admin refreshes it
C) Done at the time of Import
D) Done at the time of Send
5. A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)
A) Use a list of email addresses purchased from online vendors.
B) Preselect email opt-in check boxes at online checkout.
C) Create an SMS campaign allowing customers to sign up for email.
D) Add a "Sign Me Up" form to the homepage.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: A,B,C,D,F | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C,D |
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