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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. A sales organization believes low sales value = low service value. What could you say to overcome that objection?

A) Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
B) Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
C) Smooth glide path to the Enterprise solution
D) Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities

2. Which pain point can IBM Midmarket solutions help overcome?

A) The customer needs an analytic solution that communicates information across the enterprise
B) The customer has difficulty managing patient records and archiving historical data
C) The customer needs to implement and manage group HR policy across multiple companies
D) The customer is struggling with complex territory to account alignment processes

3. Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?

A) IBM Cognos Express Performance Management User
B) No entitlement is required
C) IBM Cognos Express Recipient User
D) IBM Cognos Express Consumer User

4. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?

A) Do you have visibility into how your suppliers are impacting your production line efficiency?
B) Can you tell me how you track the daily volume of your call centers by region and service center?
C) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
D) Are business users able to create reports and analyze information or are they reliant on IT for this information?

5. What is a common pain point for a Marketing Department?

A) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"

Solutions: