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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Configure audience segments and targeting criteria - Describe inventory management and availability - Describe programmatic and direct sold inventory |
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Configure order items and fulfillment workflows - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure media plans and rate cards - Describe the proposal creation and management process - Configure inventory and ad placement products |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules - Explain integration with ERP and financial systems |
| Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities |
Salesforce Media Cloud Consultant Sample Questions:
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. digital process automation
- B. industries order management
- C. sales cloud
- D. marketing cloud intelligence
Correct Answer: B,C 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. insdustries CPQ
- B. flow builder
- C. custom apex
- D. industries order managment
Correct Answer: D 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
In digital ad sales, what are two ways advertisiments are priced?
- A. cost per mille (CPM)
- B. cost per click (CPC)
- C. prepaid expense (PE)
- D. marketing cost
Correct Answer: A,B 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
- A. ad creative
- B. media channel
- C. media plan placements
- D. ad space specification
Correct Answer: D 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
Cloud Kicks has been using media cloud for the last three months and now wants to send data over to the google ad managment platform. What does a consultant need to create in salesforce to specify the callout URL?
- A. custom metadata
- B. auth.Provider
- C. connected app
- D. named credential
Correct Answer: D 🗳️
Explanation: Only visible for Actual4Exams members. You can sign-up / login (it's free).
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