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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Branding | - Positioning, Name and Slogan Development - Brand Definition and Strategy - Visual Identity and Brand Experience - Brand Measurement and Analysis |
| Topic 2: Building Relationships for Success in Sales | - Customer Focus and Influence Factors - Networking and Small Talk Skills - Relationship Selling Principles - Verbal and Non-Verbal Communication |
| Topic 3: Marketing with Social Media | - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Fundamentals - Metrics, Analytics and Damage Control - Social Media Strategy and Planning |
| Topic 4: Marketing and Sales | - Brochures and Trade Shows - Market Research - Recognizing Trends - Strategies for Success - Advertising and Networking - Defining Marketing - Mission Statements - Developing a Marketing Plan |
| Topic 5: Body Language | - Facial Expressions and Gestures - Personal Space and Posture - Professional Appearance and Etiquette - Mirroring and Rapport Building |
| Topic 6: Telemarketing | - Pre-call Planning and Scripting - Follow-up and Closing Techniques - Verbal Communication Skills - Trust Building and Negotiation |
| Topic 7: Basic Internet Marketing | - Internet Marketing Plan Development - Online Advertising - Search Engine Optimization (SEO) - Email Marketing |
| Topic 8: Dynamite Sales Presentations | - Presentation Preparation - Professional Delivery Techniques - Proposal Writing and Formats - Elements of Successful Presentations |
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