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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Performance Measurement
|
| Topic 2: Account Engagement Administration | - Configuration and Setup
|
| Topic 3: Maintenance and Best Practices | - System Optimization
|
| Topic 4: Marketing Automation | - Engagement Programs
|
| Topic 5: Email Marketing | - Email Creation and Delivery
|
| Topic 6: Prospect Management | - Data Model and Segmentation
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
- B. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- D. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
Correct Answer: C 🗳️
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Disable autoresponder emails on this form
- B. Include "Not you?" link to allow visitors to reset the form
- C. PI Enable explicit bot protecting using reCAPTCHA
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Correct Answer: B,C,D 🗳️
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Correct Answer: D 🗳️
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
- A. Use Marketing Cloud Account Engagement's value
- B. Use the most recently updated record
- C. All of the above
- D. Use Salesforce's value
Correct Answer: C 🗳️
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
- B. The engagement with those assets happened before the fields were added to the page layouts.
- C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- D. The campaign is not a connected campaign so the data is not syncing.
Correct Answer: D 🗳️
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