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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration, Security and Troubleshooting | 10% | - Configuration utilities (configTool, unica_actrg) - Log files and error handling - User roles and permissions - System maintenance and tuning |
| Topic 2: Unica Campaign Architecture and Configuration | 30% | - Marketing Platform integration - Database configuration and connections - Server and web application setup - System architecture overview |
| Topic 3: Flowchart Design and Process Logic | 25% | - Snapshot, Mail List, and Call List processes - Target Cell Spreadsheet usage - Select, Merge, Segment, and Audience processes - Building and editing flowcharts |
| Topic 4: Offers, Campaign Execution and Scheduling | 15% | - Performance monitoring and reporting - Offer creation and management - Campaign scheduling and execution - Batch and real-time processing |
| Topic 5: Data Management and Audience Configuration | 20% | - Audience levels and audience tables - Contact and response history tracking - Data source mapping and integration - Duplicate suppression and householding |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?
- A. Campaign menu
- B. Operations menu
- C. Analytics menu
- D. Component menu
Correct Answer: C 🗳️
What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?
- A. Offer History
- B. Response History
- C. Contact History
- D. Attribute History
Correct Answer: C 🗳️
In a Unica Campaign installation, what should a customer do if they encounter errors related to the Java Virtual Machine?
- A. Increase the amount of RAM on the production server.
- B. Restart the Campaign Installation.
- C. Reinstall the database.
- D. Create a Weblogic or Websphere domain dedicated to Unica Marketing products.
Correct Answer: D 🗳️
In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?
- A. Create a segment for a flowchart.
- B. Create a flowchart.
- C. Create an offer.
- D. Create a Campaign.
Correct Answer: B 🗳️
If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
6.4 or earlier?
- A. No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
- B. No, you must do a new installation and then migrate the data manually with SQL scripts.
- C. Yes, simply install and overwrite the current version.
- D. Yes, as long as you still have the original Affinium installation CD.
Correct Answer: A 🗳️
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